BT: preocupada por el juego de los números
BT Global Services tuvo problemas en Alemania en su negocio de alquiler de números telefónicos cuando operadores sin escrúpulos empezaron a usarlos para desplumar a consumidores
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So I start this post with abject apologies to anyone who has “linked me” in during the past six months. But it seems to me, and it is a big Hattie Jacques sized but, that the motivator behind the mass circulation of LinkedIn requests is the fear of imminent unemployment. Almost like the fleeing of animals in advance of the tsunami, the arrival of a “please link to me” demand inevitably presages...
21 February, 2011
We are used to words that are developed or re-interpreted in the USA business environment moving across borders and oceans and slowly becoming part of the global business lexicon. Recent examples guaranteed to make the traditionalist English language student shudder include cadence, collude, on-boarding and socialise.
‘Cadence’ is losing its musical connotations and coming to mean...
21 January, 2011
At first I thought it was a spoof, an early April Fools joke, a little PR ribaldry. But no, it is real and they mean it. Some outfit called Quadriga University of Applied Sciences has come up with a conference in Berlin entitled: “Steering Dialogue through Change, Crisis and the everyday Workflow” that apparently is something to do with internal communications.
Now read that...
15 February, 2010
While we all like to push the fact that we have lots of offices that can service clients in multiple countries, the claim by one tech agency that they have an office in Second Life is just a tad sad. What clients are they representing there? Mucky web sites and nasty personal services I guess given the reputation of Second Life as a home for life’s weirdos and deviants.
Given how far...
01 February, 2010
There’s a new blog in town and it’s one I think we should all be reading. Tim Phillips has unleashed Talk Normal a blog dedicated to helping us all talk like human beings. Tim is a journalist and also does some excellent media training. If you don’t know him, well shame on you but you can find out more about his work here.
Tim believes that companies, and...
14 September, 2009
It seems that all those awards that we win for our clients may be counter-productive; the FT recently wrote up a study into the financial performance of companies where the CEOs are award winners that showed that the companies’ fare far less well than their counterparts who failed to win the gong. In fact, the FT goes on to describe winning CEO awards as the “...
10 July, 2009
There was a time when the peddling of influence was a tidy affair. A company would work through a PR agency to reach the journalists and analysts that held sway over its fortunes. Relationships would be built, news communicated and customers and prospects duly kept informed.
But the cosy symbiosis has gone a little awry of late. The linear...
25 June, 2009
It is strange how a development in one field can innocuously create an entire new market in another. There have been some stunning examples – such as the by-product of making a new refrigerant that led directly to the invention of the Teflon frying pan – or subtler ones such as the Flake chocolate bar that came about when someone realised that you could reuse of the folds of...
17 June, 2009
... Or maybe not. When Ralph McTell penned those words in 1969 in Streets of London I doubt he had any inkling of just how persistent news would become; once written it lasts forever on the net. And when the search engine strikes, its pertinency is re-established.
PR has traditionally been the most transient and often superficial of the marketing...
29 May, 2009
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