Aedgency en Reino Unido
A finales de 2008 la dirección de la empresa identificó la necesidad de expandir, de forma sofisticada, su experiencia y su motor de segmentación por comportamiento al Reino Unido, dada su situación como el mercado de publicidad online más lucrativo de Europa.
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The French have a recent addition to their language. And the word is “courriel”.
Nothing that unusual, after all new words get created every day. But this word “courriel” is the French translation of “email”. So what they have done is taken a word that everyone across the world understands intuitively and made it into a completely different word...
18 April, 2011
{Glowface v to burry ones face in ones phone whilst texting or browsing [glohfeys]}
The first generation of Glowfacers were all about speed texting competitions, thumbs sliding across the keys like Michael Flatley’s feet. Parents went mad at their kids with their faces buried in their phones and new texting etiquette emerged; it is rude to text at the dinner table. But it was always...
25 June, 2010
First, I have a confession to make; I am an unashamed iPhone fan. A junkie of the App Store. A worshipper at the alter of Mobile Me.
That was, I should add, until about 30 minutes ago when I set my eyes on the new Dell Streak. Now I am a convert, a believer in the new light, a Saul on the road to Damascus.
Now I should add here that we work with Dell and so my views could be somewhat...
07 June, 2010
Something really must be done about the unjust and unfair treatment of socially media minded Germans. While we merrily Tweet to the limits of our 140 character allowance, the poor Germans find themselves cut off in their prime by the Twitter guillotine.
A simple experiment proved the case. My simple 135 character statement:
This is a test to see just exactly how many more characters it...
15 March, 2010
The killer new feature of Apple’s MobileMe is the “Find my iPhone” where you can see in seconds exactly where your phone is. While I don’t believe all the stories of the baddies being nicked after mugging some poor victim, it does have a certain reassurance.
The most important thing is that it points to a future where crime – or at least petty theft –...
19 February, 2010
The burning of books becomes became quite a cause in the middle ages as governments decide that suppression of knowledge was a darned good thing. The Nazis had similar ideas about the burning of books and it seems that the Romans may have started it all.
Today’s equivalent seems to be the suppression of Internet application. While the news of Google’s issues in China are clear...
25 January, 2010
Not that we would ever wish to hear less from our venerable clients, but the calm that has descended on our European offices these past few days as the US disappeared into its Thanksgiving reveries has been notable.
So too has the fact that spammers also seem to have taken the holiday off. Which led me to pondering whether spammers were actually human and actually take holidays (I’d...
27 November, 2009
I don’t know what a petard is, but I do know that it is possible to be hoisted by one. And that I suspect will be the fate of News International.
An organisation that defined its success through the disruptive technology it employed is facing the mortal threat from a new generation of technology disruption as content moves into an entropic phase.
As Rupert Murdoch built his global...
20 November, 2009
While the world gets hysterical about the latest craze in social media we all forget just how quickly the infatuation can pass. Alongside the articles extolling the inevitability of Twitter taking over our lives, are the news stories that UK site Friends Reunited is to be sold for a piddling £25 million (at least compared to its purchase price of £175 million just three years ago)...
10 August, 2009
A strange phenomenon is occurring; video is becoming a major means of communication. I don’t mean mainstream news channels or CEOs on satellite feeds, but plain everyday embedded video that helps to tell the story. If I click onto a BBC news item, I expect a video window that will show me, in a 30 second summary, what happened in that bombing in Pakistan or the cricket match at the Oval....
05 June, 2009
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