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At my respectable age I’ve witnessed a number of life and technology changes. Cable television extended our world, the internet expanded our horizons, mobile communications let us speak to the masses and now we’ve even become global citizens thanks to the above; or have we? The fact of the matter is that the speed of change has increased so dramatically that many individuals, institutions, and...
12 June, 2012
Organising and hosting events can be a useful skill in a PR person’s tool box. An event can provide a brilliant place to showcase an agency’s expertise, journalist contacts and organisational skills. But what makes a really great event? What do our clients want to get out of events and how do we convince them it’s a good idea? What do journalists want to get out of them and how do we marry the...
07 June, 2012
Many of us have seen them in action, some of us may have been targeted by them – or even been them. I’m talking about bullies. I’m not going to discuss the psychological background and underlying reasons for bullying because I really don’t understand them at all, let’s just agree that they exist, and that they’re usually mean! Bullying has existed in all the online meeting places that we call...
30 May, 2012
So IPO now stands for Internet Phenomenon Opportunity, Facebook investors have cashed in big time and Zuckerberg is a multi billionaire.  But the financial markets are not so sure and first day trading saw some jitters while yesterday the stock continued to tumble.  To my mind what the financial markets are grappling with is whether this is a " must have" or a "nice to have"...
23 May, 2012
More and more companies are considering the use of social media to increase their consumer/ industry visibility, but does it work for every business? In my opinion the first consideration to address is who your audience is and what you want to get out of them? That then defines your preferred channel whether that be LinkedIn, Facebook, Flickr, Twitter, Pinterest etc… Once these suitable methods...
21 May, 2012
Crowdsourcing, often referred to as ‘the wisdom of the crowd’ has been growing from strength to strength for some time. It is a process that involves outsourcing tasks to a broad undefined group of people who then offer their solutions for sale. The notion of harnessing the brainpower of many people to deliver the best solutions is powerful especially when combined with the global reach of the...
16 May, 2012
As per previous years, the recently held re: publica conference in Berlin, created a lot of noise in the German press. It started life in 2007 as a small networking meeting set up by a group of progressive Internet activists and bloggers, however the Web 2.0 event has grown so much that it now attracts  representatives from across Germany’s growing online community and beyond. This...
15 May, 2012
Last week I was on vacation in Vienna. Great city, if you like art, the old masters and history. What made this trip exceptional for me though, was that my wife and I fulfilled the role of tourist guides for my parents. A somewhat frightening prospect to start with; spending the best part of five days with one’s parents/in-laws, I mean. Anyway, the most striking part of the experience was the...
02 May, 2012
It took a long time for French people to make the distinction between a hacker and a hacktivist. The meanings are very different of course; the first circumvents IT system security policies for his/her own (generally financial) benefit, while the second is motivated by his/her political beliefs. The “Anonymous” movement has done much to help the general public make a distinction between the two...
22 April, 2012
It’s often tough to describe what you do to anyone who is not working in the communications sector. Most people have only a vague idea of what skills you offer, at best they will confuse you with a journalist but at worst they have no clue at all about what you do for a living... Even though PR cements the visibility and credibility of a company with its audience, the subtleties of how we achieve...
18 April, 2012

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Nuestro Equipo

Julian Tanner
Julian Tanner
CEO

Experiencia en comunicación: 24 años

Experiencia en el sector de tecnologías de la información: 24...

Helen Ridgway
Helen Ridgway
Socia y Directora General AxiCom UK

Experiencia en comunicación: 20 años

Experiencia en el sector de tecnologías...

Stephen Orr
Stephen Orr
Director del área de Digital Media y Marketing

Experiencia en comunicación: 12 años

Experiencia en el sector de tecnologías...

Richard White
Richard White
Director del área de Telecomunicaciones

Experiencia en comunicación: 12 años

Experiencia en el sector de tecnologías...

Henry Brake
Henry Brake
Director del área de Tecnología Empresarial

Experiencia en comunicación: 12 años

Experiencia en el sector de tecnologías...

Kate Stevens
Kate Stevens
Directora del área de Tecnología de Consumo

Experiencia en comunicación: 11 años

Experiencia en el sector de tecnologías...