Insights into some AxiCom thinking...

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Now, I’m no eco-warrior – yes I recycle and catch the train to work, but I also drive a Land Rover and probably have a higher than average household electricity consumption because of the amount of gadgetry around the house – but clean tech investment just seems to make sense doesn’t it? Make money and help save the planet? Sounds like a win-win to me.....but not...

20 April, 2011

Sure you’ve never sent a SMC?

Good news for the French, they’ve been recognised as the most technologically advanced country in the world. There’s a good reason for this, the French are the only people using ordinateurs, whereas the rest of the world has to make do with computers. These are strange machines that look like ordinateurs, smell and behave like ordinateurs but are not really ordinateurs....

19 April, 2011

Email me... Quoi?

The French have a recent addition to their language. And the word is “courriel”. Nothing that unusual, after all new words get created every day. But this word “courriel” is the French translation of “email”. So what they have done is taken a word that everyone across the world understands intuitively and made it into a completely different word...

18 April, 2011

Clipping Agencies - URL regret not challenging the NLA

The current legal argument between the UK’s Newspaper Licensing Agency (NLA) and online clippings company Meltwater and the UK’s Public Relations Consultancies Association (PRCA) awaits a final tribunal decision later this year. The NLA has won every legal conflict it has so far encountered, so one would assume that they are fairly confident about the result of the next tribunal...

15 April, 2011

LinkingIn or LinkingOut?

So I start this post with abject apologies to anyone who has “linked me” in during the past six months. But it seems to me, and it is a big Hattie Jacques sized but, that the motivator behind the mass circulation of LinkedIn requests is the fear of imminent unemployment. Almost like the fleeing of animals in advance of the tsunami, the arrival of a “please link to me” demand inevitably presages...

21 February, 2011

Social Media: Some sage advice

Sometimes a headline grabs you and wills you to read the whole article. Much like this article entitled How to Win at Facebook Without a Social Media 'Guru' in Advertising Age which made me chuckle. It was highlighted to me by a colleague and client who knows how little time I have for people who are full of hot air, excellent at talking around a subject and making themselves look...

07 February, 2011

It’s only words

We are used to words that are developed or re-interpreted in the USA business environment moving across borders and oceans and slowly becoming part of the global business lexicon. Recent examples guaranteed to make the traditionalist English language student shudder include cadence, collude, on-boarding and socialise. ‘Cadence’ is losing its musical connotations and coming to mean...

21 January, 2011

What does it take to become a cleantech superstar?

What makes a cleantech superstar? Money, management, technology and talent - This was the overriding message from AxiCom’s inaugural CleanTech networking seminar in December. With global investment in CleanTech increasing year-on-year during 2010, start-up organisations were keen to hear what it takes to become the next superstar from the diverse selection of panellists. The panel...

14 January, 2011

I don't want what he's got

I must admit that I thought last year was the year of the tablet after we kicked off 2010 unveiling the Dell Streak at CES and Apple created a storm (amidst some initial product naming controversy) with its iPad. Don’t get me wrong – I knew we’d see a lot more tablets at this year’s CES, but I really didn’t expect there to be 80 different tablets on show! As...

10 January, 2011

Eccentric, intriguing, fascinating … We couldn’t resist.

Today we’re excited to announce that AxiCom is going to be providing pro bono PR and communications support for Plan 28, a project that is trying to build Charles Babbage's Analytical Engine. The Analytical Engine was designed in 1837 and, had Babbage finished it, would have been what we today understand to be a real computer - powered by steam. Plan 28 was initiated by John...

15 December, 2010