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Why you should invest in table plans at dinner parties.

“What do you do?” is a dinner party staple that often has the person I sit next to wishing that the hostess had thought about the table plan a little harder. Recently I have become very boring about what I do, because I am little obsessed with digital and the impact it has on my clients, their customers and how we define our role as PR professionals. I am a true B2B tech specialist and my...

10 April, 2012

The consumerisation of technology PR

The consumerisation of IT is no longer a trend, but a reality we’ve all helped to cultivate. More and more employees are bringing their own devices to work; blurring the line between consumer and professional IT. I am fairly new to technology PR and I was struck by the way in which we keep consumers at the heart of our work at every step, regardless of whether a client is B2B or B2C...

02 April, 2012

Why France, where’s your entrepreneur culture?

“The French don’t have a word for entrepreneur,” said former US president George Bush. I’m afraid the current presidential campaign in France is starting to show how right he was; or nearly right. I would put it this way: the French don’t have a culture for entrepreneurship. Let’s give him a little credit for noticing that! AxiCom France recently reinforced its position within the entrepreneurial...

25 March, 2012

Is Technology a cure for the NHS?

The UK’s National Health Service (NHS) is both wonderful and incredibly complex – a unique care system proving quality service at the point of need, but also a tangled web of bureaucracy. The adoption of technology within the NHS presents another dichotomy; groundbreaking diagnostic tools like MRI scanners and electrocardiograms are used by clinicians every day and yet as recently as 10...

19 March, 2012

Over and done for this year - top technology shows CES, MWC and CeBIT

From January to March major technology events such as CES, MWCand CeBIT have formed the backbone of AxiCom’s activity and also the launch pad for exciting new trends and products. CES, MWC and CeBIT thoroughly showcase AxiCom’s pan-European strength and leaves our clients wondering how we manage to ‘always hit the ball out of the park’. AxiCom has arranged and hosted more than...

12 March, 2012

How one industry event is generating buzz beyond its sector!

Most industry events never reach the eyes and ears of regular consumers; they are mostly attended by industry folks and covered by industry media. That was not the case this week.Mobile World Congress is a mobile telecoms event, but its impact was global. Thousands of news items about the newest devices and mobile apps trickled down through traditional and social media to the average...

05 March, 2012

Evolution vs tradition

Any alterations in your day-to-day life, whether at home or at work, evoke positive and negative sentiment. So when computers, and then the internet, were implemented in offices globally, workers complained that they would probably require much more time to complete tasks and would lose that personal touch. The doubts that were raised then now seem meaningless because no one believes that we can...

27 February, 2012

Ethical investing

Now, I’m no eco-warrior – yes I recycle and catch the train to work, but I also drive a Land Rover and probably have a higher than average household electricity consumption because of the amount of gadgetry around the house – but clean tech investment just seems to make sense doesn’t it? Make money and help save the planet? Sounds like a win-win to me.....but not...

20 April, 2011

Sure you’ve never sent a SMC?

Good news for the French, they’ve been recognised as the most technologically advanced country in the world. There’s a good reason for this, the French are the only people using ordinateurs, whereas the rest of the world has to make do with computers. These are strange machines that look like ordinateurs, smell and behave like ordinateurs but are not really ordinateurs....

19 April, 2011

Email me... Quoi?

The French have a recent addition to their language. And the word is “courriel”. Nothing that unusual, after all new words get created every day. But this word “courriel” is the French translation of “email”. So what they have done is taken a word that everyone across the world understands intuitively and made it into a completely different word...

18 April, 2011